How did Louisville’s Cloth Diaper Delivery Service get it’s start?

The Diaper Fairy™, Louisville’s Cloth Diaper Delivery Service, is owned and operated by Louisville native mom, Emily.  Emily is a DONA trained postpartum doula, an advocate for supporting parents wherever they are in their journey, and believes in the power of glittery goodness.

She and her husband, Dave, are the parents of Camille, now nearly 10 years old. As new parents (who were living in St. Louis at the time), they were interested in cloth diapering for several reasons: reducing landfill waste, the health of their baby’s skin and following a commitment to living a greener life. They learned that with a service, cloth diapering can be as easy as disposables.

When her family moved home from St. Louis, Emily saw a need for a Louisville-based cloth diaper delivery service because, simply, there wasn’t one!  She believed more Louisville and Southern Indiana families would ultimately choose cloth diapers if the laundering was done for them.

And with magic, The Diaper Fairy™’s weekly diaper service landed!

It started with a minivan, a set of wooden shelves and a tiny laundry contract at a medical laundry facility. These days, her Flock of Fairies fly thousands of diapers to doorsteps throughout the Louisville and Southern Indiana area weekly.


The Diaper Fairy™ reached a major milestone in laundering over one million diapers for babies in the Louisville area and was awarded the Greater Louisville, Inc.’s 2014 Best Greening and Sustainability Business of the Year.


Emily expanded The Diaper Fairy™’s offerings to include a full Natural Parenting Baby Boutique located on Bardstown Road in the Highlands. The Cottage boutique offers unparalleled local selection in everything you’ll want for raising your family naturally including baby carriers, natural mom and baby supplies, amber necklaces, toys and books, and an entire room dedicated to modern cloth diapers available.

Upstairs at the Cottage, you’ll find a cozy and welcoming space for the vibrant community that attends classes, story hours, workshops, new baby support groups each week.

The Diaper Fairy™ has been featured in these publications!

The Courier-Journal: July 2015

Insider Louisville: July 2015

Louisville Magazine Feature; June 2015

The Great Cloth Diaper Event

Rusty Satellite Show: A million Diapers with Emily McCay

Styleblueprint Louisville

Business First – The Diaper Fairy wins Inc.credible Award

Business First-The Diaper Fairy moves into new home, expands territory served

Courier Journal Profile

Kentucky Small Business Success Story

The Wall Street Journal

Business First of Louisville

Greater Louisville, Inc

Dirty Diaper Laundry